StudentBridge Blog

Marketing to Gen Z through Virtual Campus Videos June 07, 2017

A quick glance online seems to indicate that there’s no limit to the marketing tools, sites and programs available to admissions teams. But to create a solid digital marketing strategy, you don’t have to exhaust your entire recruitment budget. ...

Optimize Marketing to International Students via College Video Tours June 05, 2017

When you think about your international student recruitment efforts, where are you suffering? In what stage of the admissions funnel are you losing the greatest number of students?

Higher Education Student Personas: Create yours today! June 02, 2017

Student personas are the most important first step you can take in your higher ed marketing efforts. Without student personas, your admissions marketing and recruitment teams are left to make assumptions about the students you’re recruiting, and ...

Free Marketing tools to Increase International Student Recruitment April 28, 2017

There’s never enough money for international recruitment. Travel expenses prevent you from visiting all of your target countries, list purchases yield fewer names than you’d like to admit, and increased print and mailing costs make it harder to ...

How to set SMART Recruitment Marketing Goals January 20, 2017

If there’s ever a time for colleges to push the envelope as it relates to their recruiting efforts, it’s now, when 63% of admissions directors surveyed in a recent Inside Higher Ed/Gallup poll said they missed the mark on last year’s recruiting ...

Graduate School Recruitment: Similarities & Differences in Comparison to Undergraduate Admissions July 27, 2016

When discussing undergraduate versus graduate admissions, the two seem like very different tasks. One is targeted at teenagers, about to leave home for the first time while the other looks at many generations who are trying to take their education ...
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