StudentBridge Blog

Higher Education Marketing Trends in 2015: A Year in Review December 15, 2015

2015 was a difficult year for higher education with yet more campus shooting tragedies, student protests, and faculty resignations. However, amidst the challenges, there have also been some noticeable steps forward. Here is our synopsis of the main ...

Using Student Personas to Increase Student Enrollment December 01, 2015

You might be feeling like you finally conquered the Millennial generation, only to discover that today's students are a part of a new generation: Generation Z. We've put together eight key characteristics about today's students that will help you ...

Generation Z: How They Use Technology November 30, 2015

There's a new generation beginning their college search: Generation Z. And while they're not too drastically different than the generation before them, there are some key differences -- especially in the way they look for information. Below, we've ...

Why College Video Tours are Recruitment's 'Secret Sauce' in 2016 November 19, 2015

From the oldest Millennials out in the workforce to the youngest members of Generation Z still in grade school, it’s hard to keep today’s young generations all straight. Even harder is figuring out their preferences and marketing to them. Luckily, ...

Interactive Campus Map: Explore Your School | StudentBridge October 26, 2015

Interactive Campus Map Today’s average applicant begins their selection process with dozens of schools in mind, meaning that the every campus is competing for their future graduates. It is imperative that colleges have the online resources to ...

4 Ways Social Media and Student Recruitment go "Hand in Hand" October 20, 2015

During the month of October, things start to get spooky with the much-anticipated arrival of Halloween. But, adding social media into your recruiting strategy shouldn't be one of them. Hopefully, most colleges and universities have already ...
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