Admissions
The job of marketers and admissions personnel is to create the largest possible funnel of highly qualified, eager, potential students. This funnel will slowly be narrowed down until it becomes the entering class. However, starting with the most ...
Admissions
When you're recruiting new students to attend your college, you want to appeal to their demographic. It doesn't do you any good to hype majors that went out of style years ago or to highlight campus features that your current group of students ...
Admissions
For thousands of colleges and universities around the United States, open houses are an integral part of the student recruitment process. The thinking is simple: invite your prospective students to campus, and get them talking to their future peers ...
Admissions
When you get potential students to visit your campus, their chances of enrollment increase drastically. But what if they don't have the time, lack the money, or live too far away, to actually make the trip?
Admissions
When trying to promote your school's open house, you typically have two primary goals: to reach as many potential students as possible, and to convince them to attend your open house. Unfortunately, doing both of these at the same time is often ...