StudentBridge Blog

How Virginia Tech’s Pamplin College of Business Optimized their Digital Strategy to Increase Applications March 19, 2018

Admissions Marketing: 5 Resolutions for 2018 to Reach Your Prospects January 26, 2018

As you settle back into work mode this month, you are probably still pondering ways to engage with prospective students better than last year. You may have a Rocky montage running through your mind about how you are going to approach your admissions ...

Optimizing SEO As Part Of Your Admissions Digital Marketing Strategy January 12, 2018

Unpacking SEO: What Are Your Prospects Searching For? When it's time for a prospective student to start looking for the right college, decisions are made over weeks (if not months) of extensive online searching, comparison shopping and visiting ...

Spring vs Fall: Seasonal Recruitment Strategies December 12, 2017

Recruiting is not a one-size-fits-all task; throughout the year, your recruitment strategies should adjust with the season. Keeping your recruiting up-to-date with the time of the year will make your recruitment strategies feel more natural and ...

"Bottom of the Funnel; Top of the Mind" Marketing Considerations December 05, 2017

The job of marketers and admissions personnel is to create the largest possible funnel of highly qualified, eager, potential students. This funnel will slowly be narrowed down until it becomes the entering class. However, starting with the most ...

College Recruiting: Marketing to Parents November 28, 2017

When you're recruiting new students to attend your college, you want to appeal to their demographic. It doesn't do you any good to hype majors that went out of style years ago or to highlight campus features that your current group of students ...
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